Elizabeth Much – CEO
Elizabeth Much, owner of East 2 West, was born and raised in Wilmette, Illinois (outside of Chicago) and received a B.A. in Communications from UCLA. The company recently celebrated its 20 year anniversary.
Much heads the talent division of East 2 West. Her expertise in talent development and media relations is evident in her clientele from breakout talent to established actors as well as films, television shows and plays. She has guided awards campaigns for her clients from the Emmys to OSCARS® to the Golden Globes. She has also developed a niche for working with best-selling authors such as Hoda Kotb, Alicia Silverstone, Sherri Shepherd, Melissa Rivers, etc.
Inspired by her cousin, Margie Korshak, a renowned Chicago publicist, Ms. Much knew from an early age that she wanted to be a publicist. “Public relations is the perfect career for me. It combines all of the things that I love to do – writing, communicating, and traveling,” she says. “I see the amazing effects that P.R. has provided for my clients and it is tremendously gratifying.”
She is also an active volunteer with Much Love Animal Rescue, a member of HRTS (the Hollywood Radio and TV Society) and is one of the mentors for the Hollywood Reporter’s program to help high school-aged women from underserved communities.
She is married to Steve Muller, a talent agent at Innovative Artists. They have one canine son, Enzo, a spoiled maltipoo (from Much Love Animal Rescue, of course.)
Heather Besignano (Weiss) – COO
With a background in music management and artist development, Heather Besignano’s passion, strengths, and creative vision helped develop the music department which focuses on branding known artists, artist representation, and creating a buzz for breakout artists. Among her many versatile talents, Heather also leads campaigns for our actors in television and film. She’s helped carefully build actors’ careers and has headed campaigns for the Oscars, SAG Awards, Golden Globes, Critic’s Choice Awards, Grammy’s and Emmys. Additionally, she has grown with the ever-changing digital space creating media opportunities and platforms for her clients that contribute to the “digital digestion” the millennial generation so craves. Many of her clients are cross-over talent that are both artists and actors, or are social influencers with a known talent that can be utilized to create a narrative for their brand partnerships, projects and more.
A Houston, Texas native, Heather is known for bringing her Southern charm and marketing expertise to our firm. A niche specialty, Heather is also savvy in the celebrity author arena having worked on the campaigns for several best-selling authors including Mayim Bialik’s multiple releases: “Beyond the Sling”, “Mayim’s Vegan Table” and the New York Times #1 Best-Seller “Girling Up: How to be Strong, Smart and Spectacular”, Alicia Silverstone’s “The Kind Diet”, Kate Siegel’s “Mother, Can You Not” and Melissa Rivers’ “Book of Joan” to name a few. Over the years, she has also found an affinity for events, especially those that are charitably related, and has handled the talent and media relations for the Save A Child’s Heart West Coast Gala, the Casting Society of America’s Artios Awards, HSUS Genesis Awards, Rise of the Jack O’ Lanterns Los Angeles and the opening of Mark Zunino’s Atelier in Beverly Hills to name a few. She is married to musician, Kevin Besignano, and has two canine children – Casper and Bonzo.
Catia Salvadori – CFO
Catia Salvadori, has a resume that reflects the story of a true modern-day Renaissance woman. Originally from Minneapolis, Catia’s family relocated to Northern California when she was a young teen. Her sights set on Hollywood, Catia attended The American Academy of Dramatic Arts in Pasadena, which lead directly to her early beginnings as a film casting associate to Janet Hirshenson and Jane Jenkins.
In 2000, Catia followed her entrepreneurial spirit, shifted gears and acquired her California Real Estate license. Within just a couple of years, she was running a thriving LA business with her partner, and had facilitated hundreds of transactions while under the umbrella of Sotheby’s International. But by 2005, as the US real estate climate drastically changed, Catia took an opportunity to move to the UK with her husband, a songwriter and recording artist signed to Universal Music. It was there, in a new country, that she landed a job at the London offices of Live Nation UK, working as Sponsorship Coordinator, where she reported directly to the President and SVP for UK and Europe Marketing Partnerships, and was responsible for VIP events, and coordination of multiple festival sponsorships.
Returning to the States in 2008, Salvadori was approached to be a Personal Affairs Manager for an iconic international figure in the music industry. Her responsibilities were to manage all activities of the personal estate, coupled with the 24/7 demands of a highly creative individual. This job of running all operations required the utmost tact, sensitivity and confidentiality, along with powerful management skills, for both projects and interpersonal relations, as well as handling all management of properties, staff and accounting.
In 2010, Catia joined the prestigious Much and House PR firm, now known as East 2 West Collective, and utilized her many skills from her previous positions to maintain the business affairs of a constantly changing, thriving Public Relations firm. With her dedication and detail-oriented skill set, she has found herself in the position to manage the financial aspects of the firm, handle the day to day tasks at hand, as well as helping to manage the companies HR and business affairs. She is also a key player in business development.
Catia has recently relocated her family to the South East to open our East 2 West Collective Nashville office.
Bryan deCastro – Vice President, Group Director
With more than 15 years of communications marketing experience, Bryan deCastro has established himself as an expert in consumer brand marketing, healthcare communications and entertainment publicity.
Before joining E2W, he worked as a public relations consultant providing a broad range of strategic communications, multi-cultural product marketing, event planning and public relations for consumer, entertainment, travel & tourism, and healthcare clients. Throughout his career, Bryan has worked for leading PR agencies including Ketchum Public Relations where he served in senior account management positions in the Brand Marketing and Healthcare Practices both in New York City and Los Angeles. In these roles, he managed a number of innovative media and influencers campaigns for clients such as Frito-Lay, Clorox Green Works and Takeda Pharmaceuticals. Prior, he served as Manager of Corporate Communications for ViroPharma Incorporated, an emerging biotechnology company where is he was responsible for a full-range of investor and public relations initiatives.
Ame VanIden – Head of East 2 West Collective's Nashville Office
Ame VanIden, founder of VanIden Public Relations and Consulting LLC and Head of East 2 West Collective’s Nashville Office, has over 25 years’ experience working in Entertainment Publicity, which includes specializing in high-level entertainment, as well as brand and cause related campaigns. She has a passion for developing, managing and reinventing images of high profile talent utilizing domestic and international print, TV, radio, digital and social media. Her experience includes successful Oscar, Emmy, Golden Globe and Tony Award campaigns. She has worked with celebrity authors, musicians, television/film/theatre actors, lifestyle brands and philanthropic organizations, and has helped to launch international blockbuster films, independent features, top-rated TV series’, best-selling books, successful endorsement campaigns and charity engagements, as well as damage control.
VanIden began her publicity career in 1991 as a receptionist for Wolf-Kasteler, working her way up to Partner in 2004. In 2006 she left Wolf-Kasteler-VanIden & Associates to join PMK/HBH and broaden her experience outside of talent representation. After making the decision to move to Nashville, she created VanIden Public Relations and Consulting LLC, continuing to represent and sign talent in Los Angeles, New York and Nashville, as well as overseas.
She has built her career through solid industry and talent relationships, being strategic but also adaptable to the changing needs of the industry and client. She believes in working as a team with the client and their other representatives to serve the long term and immediate goals of their career. Viewing entertainment as a Global Industry, she feels it’s important to include international strategy in campaign goals.
Jeremy Murphy – President and CEO of E2W’s luxury arm, 360bespoke
Jeremy Murphy is president and CEO of 360bespoke, a boutique media agency that provides PR, marketing, branding, content development and interactive strategies for global talents and brands in the luxury space. In this role he oversees strategy, business development and day-to-day operations. Previously, Murphy spent 14 years at CBS where he served many roles as a Vice President of Communications. During this time, he worked across the entire span of the company, providing media relations functions to divisions as varied as television, radio, outdoor media and its interactive businesses.
Murphy’s most significant achievement at CBS was creating and managing its glossy entertainment/ luxury magazine Watch!, which redefined the model and perception of custom publishing. Under Murphy’s direction, Watch! became a mass-interest consumer magazine with readership of 1 million and advertising revenues of $40 million. As its editor chief he built one of the most respected mastheads in publishing, recruiting top editorial talents like world-famous fashion photographer Patrick Demarchelier and Kate Betts, the youngest editor-in-chief in Harper’s Bazaar history, as contributors. Murphy infused the magazine’s pages with elegant and timeless features and photo shoots, including recreations of French Impressionist paintings with CBS talents in Paris, homages to Christian Dior and Babe Paley, and a cover shoot with actress Julianna Margulies by Demarchelier at the Hotel dup in the Cote d’Azur. The strategy successfully transitioned Watch into a brand that encompassed all media, from print and television to online, video and social media. The pivot to luxury editorial helped attract brands such as Tom Ford, YSL, Giorgio Armani, Dior, Givenchy, Salvatore Ferragamo, Valentino, Hugo Boss, Four Seasons, Ritz-Carlton and Peninsula hotels as advertisers.
In 2014, Murphy collaborated with internationally-renowned violinist and fashion muse Charlie Siem to write the virtuoso’s first musical composition for growing Watch! brand. Murphy used Siem’s music as a theme-song for all the magazine’s digital editorial platforms and marketing and sales campaigns. The project was hailed by The New York Times as a revolutionary model in media; the first print brand to create an original “soundtrack” to transform its brand into a leader into interactive marketing.
Murphy also helped launch CBS Interactive’s CNET magazine, a quarterly print magazine featuring the online brand’s reviews, features, product previews and personalities. Murphy served as General Manager of the publication, helping build a readership of 1 million across the country and newsstand placement throughout the country.
Before CBS Murphy worked as a reporter at Mediaweek, where he covered the nation’s top 50 markets. He began as a feature writer with Knight Ridder newspapers.
Steven Holt – Chief Client Officer of E2W’s luxury arm, 360bespoke
Steven Holt is Chief Client Officer of 360bespoke, overseeing the company’s collection of luxury brands, with an emphasis on travel and hospitality. He joined the boutique agency in 2016 and has been instrumental in building its profile with marketers around the world. Holt came to 360bespoke with more than 17 years of public relations, marketing and media strategy experience, including 12 years at The Ritz-Carlton Company, where he ultimately directed media strategy for 49 hotels in North and South America. He was also one of the instrumental leaders on the team that created the brand’s Social Media Influencer strategy.
He is known in the industry for generating domestic and international coverage for hotel openings including The Ritz-Carlton resorts in Rancho Mirage and Lake Tahoe, as well as developing and executing domestic media strategies for properties in locations as varied as Colorado, San Francisco and Hawaii. In doing so, he has secured coverage in most prestigious media, including The Wall Street Journal, New York Times, USA Today, Travel + Leisure, Condé Nast Traveler, Town & Country, Food & Wine, Bon Appetit, Architectural Digest, Los Angeles Times, Departures and The Robb Report, as well as NBC’s Today Show and many other networks.
Holt also has years of experience working with upscale dining brands in concepting and launching new restaurants, including Spago Bachelor Gulch with the Wolfgang Puck Fine Dining Group and Manzanita restaurant in Lake Tahoe, created by celebrity chef Traci Des Jardins. Holt left The Ritz-Carlton in 2016 to launch his consultancy, Steven Holt Communications and partnered with 360bespoke in November 2016.
Amanda Cee – VP of Social Media & Music Strategy
Amanda Cee has cultivated her reputation in the music and social media marketing industry through hard work, strong relationships and a unique set of skills. The Los Angeles native worked as a Music Manager for many years learning every facet of the music industry hands on. Her knowledge and experience in Music Publicity, Social Media and Artist Development has given her the ability to strategize with a big picture perspective giving her campaigns a unique and creative spin. Beginning as an assistant in 1994 to Music Producer, Remixer, DJ Richard Vission and ascending to the Music and Social Media department at the prestigious Los Angeles firm E2W Collective (formerly Much and House PR), Cee has built a creative resume that is notable for its breadth of experience and depth of accomplishment. Her love for social media led her to General Assembly in 2015 where she completed their highly reputable course in Digital Marketing. Cee’s business mantra is client first, drawing a line directly from creativity to commerce.
Her ambition and ability to quickly embrace new and alternative media has led to the development of 1.5-million-plus Twitter followings for two of her independent, up-and-coming clients, the alt-rock band Hypnogaja and the dance pop diva Kimberly Cole. Cee’s networking acumen has produced unique influencer campaigns with brands like Sony, LG, Skittles, Intel and more, launching her artist Cole from the ground-up (Cole’s LP Bad Girls Club was the Oxygen Network’s first ever co-branded music release). Amanda’s comedic video concept produced a viral YouTube hit at over 4.6 million views for BigBeat/Atlantic Records. “Amanda is a secret weapon” says music publisher Richard Hellstern of PEN Music Group, Inc. “Her natural understanding of music and social media and its ability to affect the culture at large, together with her ability to move quickly and adapt to the swift pace of change in the industry makes her a formidable asset to a development team.”
Amanda is without doubt one of the brightest young faces and sharpest minds coming up through the industry today.
Kim Myers Robertson – Creative Director at E2W’s luxury arm, 360bespoke
Kim Myers Robertson’s inquisitive eye, cinematic approach and discerning point of view have drawn the attention of some of the world’s best-known publications and brands, including Vogue, Elle, Marie Claire, Glamour, Moet, Covergirl and Clinique. At age 18, Myers Robertson moved to Paris to study at the Paris Fashion Institute, and then came back to New York to intern for legendary photographer Francesco Scavullo. She also continued her education at the Fashion Institute of Technology, Parsons School of Design and School of Visual Design. In addition to photography she directs video and has worked with luxury brands such as Clinique, New Beauty, Nest and Gap Kids, among others.
Kasey Kitchen – Publicist
Having started her career in entertainment as a dancer and actress, Kasey is well versed in all aspects of the needs and demands of this fast-paced and evolving industry. Born in Miami, FL, and raised in Atlanta, GA, she is a southern girl at heart; poised and polite with a unique gift for acquiring swift, yet efficient results. Her love affair with acting carried her to such cities as London, and New York, before finally settling in Los Angeles. In March of 2009, Kasey aided in restructuring and rebranding a local Atlanta business – which led to her new found love of public relations and all it entailed. While briefly dabbling in lifestyle and brand marketing, Kasey quickly realized that her true calling was where her love first began – entertainment.
Kasey has led numerous successful PR campaigns for her clients, and is thrilled to be a part of E2W Collective.
Kevin Derkash – Account Director
Kevin Derkash joined E2W Collective (formerly Much and House PR) having worked years in the industry with a wide spectrum of diverse clients ranging from entertainers, authors, and inventors to scientists, CEOs, and even a psychic. Working in both our Talent and Lifestyle divisions, Kevin leads client campaigns geared for traditional media coverage as well as strategic out-of-the-box press. Sometimes the best story isn’t the most obvious one. Kevin started his entertainment career as a teen in front of the camera in commercial, television and film. However, while attending Loyola Marymount University, he uncovered his knack for marketing and decided to major in Communication Studies, where he honed in on his ability to think creatively about goals and then develop and execute a plan to get there. Combining his knowledge of acting with his ambition for media relations, Kevin entered the PR scene finessing the balance between the creative and the consumer which has proven to be a successful asset throughout his career. Always reading, Kevin enjoys non-fiction books above any other because he likes to finish a story feeling more informed about the world. He is also an avid runner competing in 5k, 10K, and half or full marathons. On sunny days, look for him around Venice on his beach cruiser with his shih tzu sitting in the front basket enjoying the wind-blown ride.
Katrina Ortiz-Chavez – Social Media Strategist
Katrina Ortiz-Chavez has truly established herself as an up-and-comer in digital marketing, specializing in social media and emerging platforms to maximize exposure for her various entertainment and media clients. Katrina began her career in traditional Public Relations soon evolving to social media management, managing for highly respected businesses, non-profits, and professionals. From the Big Island of Hawaii, Katrina utilizes her first-hand experience in multiculturalism and her out-of-the-box thinking to form relationships with a vast array of clientele. With an aptitude for strategy and tenacious work ethic, Katrina has truly embraced her role at E2W Collective and continues to demonstrate incredible potential with each passing week. Katrina is bright, focused, and one to watch in the quickly-evolving world of social media.
Ashley J. Moore – Junior Publicist
Ashley Moore brings five years of experience to the table, specializing in generating buzz and press for emerging and established talent. She strategizes with clients to determine their key brand messaging and how to effectively convey what exactly makes them unique in the eyes of the media. She’s a multi-disciplined professional with well-developed priority planning skills and cross-functional experience in digital, PR, event planning, awards and film/TV. She truly enjoys creating a demand for clients, plus, her strong work ethic and proactive nature makes her an invaluable asset to any team.
Prior to moving to Los Angeles, Ashley started her career in music publicity in Chicago as an intern for the legendary Jeff McClusky who helped launch the careers of superstars like U2. Shortly after, she interned with Biz3 Publicity who represent some of the biggest names in electronic dance music including Skrillex, Diplo, and Bassnectar to name a few.
Working in those capacities helped her gain the knowledge to launch her own career as a freelance publicist, working with various DJs, producers, concert promoters, publicity firms, and music festivals like Riot Fest, React Presents, Becks’ Access, Manic Focus, Autograf, Grandtheft, Shaun Frank, SNBRN, and more.
Wanting to advance her career further, Ashley relocated to Los Angeles, transitioning into Entertainment publicity at The Krakower Group (previously Krakower Poling PR) where she represented various below the line talent for Film, TV, Video Games, and Broadway whilst producing red carpet events for film & music festivals around the world. From there she went onto work at BWR PR in the talent division working with a roster of over 30+ actors and providing administrative support to the Executive Vice President of the Talent Department.
Now she joins E2W Collective as a Junior Publicist where she continues to work with talent and various entertainment brands.