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We share our PR industry insider expertise on all things PR, including hiring your first PR firm, effective digital marketing and communications for the entertainment industry, self publishing for authors, and PR events from restaurant launches to philanthropy fundraisers – we’ve coordinated it all.

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Why Authors Should Consider Hiring a PR Firm for their Book Launch

The process of writing and publishing a book can be very daunting. It can be an arduous process but once your book has a publishing date, it’s important to get the word out there.  Read the article →

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The Importance of Choosing the Correct Media Outlets When Pitching for Clients

Standing out among the crowd when pitching to media outlets is how to get your email noticed but targeting the correct outlets is also crucial. A single story in a top media outlet can really help get the word out on what is being pitched.  Read the article →

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The Pandemic's Effect on the Entertainment Industry and Public Relations

It may be late 2021 but the effects of the pandemic are still prevalent in almost every business, especially the entertainment industry.  Read the article →

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Why is Planning So Important in the Public Relations Process?

In public relations, time is everything. When starting a campaign the most important step is creating a timeline. This timeline is centered around something tangible. It can be the premiere of a show, the launch of a brand, the publication date of a book, the premiere of a movie, or a debut of an art exhibit.  Read the article →

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Why is social media important in public relations?

The 21st century has brought many new forms of communication, but the main one would arguably be social media.  Read the article →

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East 2 West Collective recognized as Top 20 Los Angeles PR Firm

Los Angeles, California – June 12, 2021 – East 2 West Collective has been recognized as one of the Top 20 Los Angeles PR Firms in 2021 by DesignRush.  Read the article →

A branding project in progress

Why Branding is so Important in Public Relations and Marketing

In today’s day and age, almost every company you know has a specific branding campaign that makes their company stick out from the others. The main goal for companies today is to engage and build strong relationships with their customers. Without a clear branding strategy, it may be hard for a company to reach the right audience.  Read the article →

An author working in a coffee shop

Do Authors Need to Hire a PR Firm?

It’s a vast world out there full of endless books ranging from self-help to autobiographies to Young Adult- and the list goes on. How do you get your book noticed and how do you ascertain whether to hire a PR firm?  Read the article →

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The Necessity of Hiring a PR Firm: When Is The Right Time?

A strategic public relations campaign (augmented by social media) is usually the magic ingredient in the success of anything whether a book, actor, brand, TV show, non-profit foundation, etc. The important question is always when is the best timing?  Read the article →