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We share our PR industry insider expertise on all things PR, including hiring your first PR firm, effective digital marketing and communications for the entertainment industry, self publishing for authors, and PR events from restaurant launches to philanthropy fundraisers – we’ve coordinated it all.

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East 2 West Collective recognized as Top 20 Los Angeles PR Firm

Los Angeles, California – June 12, 2021 – East 2 West Collective has been recognized as one of the Top 20 Los Angeles PR Firms in 2021 by DesignRush.  Read the article →

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Why Branding is so Important in Public Relations and Marketing

In today’s day and age, almost every company you know has a specific branding campaign that makes their company stick out from the others. The main goal for companies today is to engage and build strong relationships with their customers. Without a clear branding strategy, it may be hard for a company to reach the right audience.  Read the article →

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Do Authors Need to Hire a PR Firm?

It’s a vast world out there full of endless books ranging from self-help to autobiographies to Young Adult- and the list goes on. How do you get your book noticed and how do you ascertain whether to hire a PR firm?  Read the article →

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The Necessity of Hiring a PR Firm: When Is The Right Time?

A strategic public relations campaign (augmented by social media) is usually the magic ingredient in the success of anything whether a book, actor, brand, TV show, non-profit foundation, etc. The important question is always when is the best timing?  Read the article →