Brand Marketing & Consultancy
Consumers are savvier and busier than ever. We build the strategy, sharpen the messaging and put clients in front of the media and influencers who move their audience, so the brand stays top of mind long after the campaign ends.
East 2 West Collective identifies and employs the right strategy, with the right messaging, then engages the media and influencers who can carry a client's story to the audience that matters most.
Our work with brands and individuals folds together brand strategy, media relations, public relations, strategic partnership development, internal and crisis communications, influencer engagement and experiential marketing. Nothing sits in a silo. Every piece is built to reinforce the next.
The Roster
YAS/ CrossTrain LA/ Jane Fonda/ Power Yoga/ Gurmukh/ Richard Simmons/ Mari Winsor/ ExerciseTV/ Kathy Kaehler/ Dr. Colin Campbell/ Ashley Koff, R.D./ Whole Foods Market/ Yogi Tea/ Core Body Reformer®/ Empower Fitness/ Power Plate/ Pivotal 5
Beyond entertainment publicity, we build brand campaigns around authors themselves, positioning their expertise and personal story so a book launch becomes the start of an ongoing platform, not a one-off press cycle.
For fashion clients, we pair media relations with event PR and influencer engagement, getting product in front of the right editors, stylists and content creators at the moments that matter for a collection or a launch. [NEW CATEGORY NAME] Can you also find a place to mention that we have orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns?
Tell us where the brand stands today and where it needs to go. We'll build the strategy from there, from media relations to influencer engagement to the partnerships that make it stick.
