2
Coasts, LA and NY
4–6
Weeks to first hits
We are storytellers. Our approach goes beyond the traditional: communication campaigns that push boundaries, deliver high-quality results and ignite engagement with consumers and fans.
Entertainer, television property, author, lifestyle expert or corporate brand, we become true partners with each client to give their brand a voice and break through the clutter. Every campaign starts the same way: we interview you and everyone involved, build a blueprint of the outlets we will pitch, write the materials and go to work. No account executive you never meet, no template plan pulled off a shelf.
Passionate team. Progressive ideas. Powerful results.
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Elizabeth Much is the CEO of E2W Collective Public Relations, where she works with a variety of clients from best-selling authors to brands and award-winning actors, filmmakers, TV stars and comedians.
Her day-to-day covers strategy, media relations across broadcast, digital and print, crisis counsel and media training for clients heading into their first national interview.
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Sydney keeps campaigns moving on the timeline set at kickoff: interviews with the client, the media blueprint, query letters and biographies, photo shoots, then the pitching itself. Day-to-day pitching runs across broadcast bookers, digital editors and print desks, plus the follow-through that turns one booking into the next.
She also handles the logistics clients feel most on event days: media outreach before and after, red carpet arrivals, interview and photo set-ups.
What the team covers
The same people who plan the campaign write the materials and make the calls. Here is the range of work that runs through the office.
Broadcast, digital and print pitching, plus press release development and distribution to the outlets that actually reach your audience.
Established and emerging talent, television networks and properties, individual shows and feature films.
Brand marketing consultancy, positioning and messaging for brands and individuals with a service to sell.
Crisis management, internal and crisis communications, and media training before the camera turns on.
Strategic partnership development, influencer engagement and experiential marketing that gives people something to talk about.
Media outreach before and after, corporate sponsor conversations, celebrity attendance, red carpet coordination and on-site interviews.
Campaigns for authors and publishers, including New York Times best-selling titles: target audience strategy, national broadcast bookings, excerpt and roundup placements, virtual events and launch-week timing.
"From Day 1, Elizabeth and her team took massive action and my name started appearing in national platforms like Bustle, Elite Daily and AskMen. Instantly I had more authority and credibility, and I started enrolling more clients. I've now got a big edge on my coaching competition. If you want a PR team that's 100% committed to getting you great results, you can't go wrong with East 2 West."
Connell BarrettFounder & Executive Coach, DatingTransformation.com
"Elizabeth Much at E2W Collective handled the launch of my book, "FACE: One Square Foot of Skin," and did an incredible job. She strategized for the book's target audience, and hit the bull's eye. Her concentrated approach caused Amazon.com to sell out of the book twice within the first week of the book's release, and caused outlets like Time Magazine and 60 Minutes Australia to knock on our door, unsolicited."
Justine Bateman Read the case study
Campaign
Harper Horizon hired the team in March 2021. Hoda Kotb and Jenna Bush Hager interviewed Storey on the TODAY Show, People.com covered his conversation with Oprah, and coverage followed on Access Daily, Good Day L.A., Good Day New York, Us Weekly, California Live and Maria Shriver's Sunday Paper.
