East 2 West Collective East 2 West Collective
public relations team working together around a table in a bright Los Angeles office

Two coasts.
One team on your story.

2

Coasts, LA and NY

4–6

Weeks to first hits

We are storytellers. Our approach goes beyond the traditional: communication campaigns that push boundaries, deliver high-quality results and ignite engagement with consumers and fans.

Entertainer, television property, author, lifestyle expert or corporate brand, we become true partners with each client to give their brand a voice and break through the clutter. Every campaign starts the same way: we interview you and everyone involved, build a blueprint of the outlets we will pitch, write the materials and go to work. No account executive you never meet, no template plan pulled off a shelf.

Passionate team. Progressive ideas. Powerful results.

Who you'll work with

01

Elizabeth Much

Founder

emuch@e2wcollective.com


Elizabeth Much was raised in Wilmette, Illinois (North Shore of Chicago) and is a proud graduate of New Trier West High School.  She received a B.A. in Communications from UCLA.  
 
She started her public relations career at Ryder Public Relations which then merged to become Baker Winokur Ryder.   With the goal of having her own boutique firm she left and joined Wilkinson/Lipsman PR where she worked on launching feature films (i.e.: City Slickers and its sequel), actors, comedians, companies, charitable organizations, etc.   Within five years she and her former partner Sharon House took over the company and renamed it Much and House Public Relations.   The company name was rebranded a decade ago to East to West Collective to reflect the inclusion of the east coast office which is an integral part of the business today.
 
Over the years she has guided awards campaigns for her clients from the Emmys, Tonys, Grammys, OSCARS® and the Golden Globes.   With a longtime passion for reading, she has developed a niche for working with authors and has had two New York Times best-selling books, Alicia Silverstone’s The Kind Diet and Melissa Rivers’ The Book of Joan.  In addition, she represents showrunners, filmmakers, comedians, nonprofits, and lifestyle experts.
 
Inspired by her cousin, Margie Korshak, a renowned Chicago publicist, Much had an epiphany in high school after hearing Korshak speak that she wanted to be a publicist. "Public relations is the perfect career for me. It combines all the things that I love to do," she explains.  "I see the beneficial effects that P.R. has provided in my clients’ career and it is tremendously gratifying."
 
She is also an active volunteer with Much Love Animal Rescue, a member of HRTS (the Hollywood Radio and TV Society) and is one of the mentors for the Hollywood Reporter’s program to help high school-aged women from underserved communities.
 
She is married to Steve Muller, a talent agent at Innovative Artists. They have two canine princesses, Orly the Queen of the Maltipoos, and a rescue teacup poodle, Pesha.


Elizabeth Much was raised in Wilmette, Illinois (North Shore of Chicago) and is a proud graduate of New Trier West High School.  She received a B.A. in Communications from UCLA.  
 
She started her public relations career at Ryder Public Relations which then merged to become Baker Winokur Ryder.   With the goal of having her own boutique firm she left and joined Wilkinson/Lipsman PR where she worked on launching feature films (i.e.: City Slickers and its sequel), actors, comedians, companies, charitable organizations, etc.   Within five years she and her former partner Sharon House took over the company and renamed it Much and House Public Relations.   The company name was rebranded a decade ago to East to West Collective to reflect the inclusion of the east coast office which is an integral part of the business today.
 
Over the years she has guided awards campaigns for her clients from the Emmys, Tonys, Grammys, OSCARS® and the Golden Globes.   With a longtime passion for reading, she has developed a niche for working with authors and has had two New York Times best-selling books, Alicia Silverstone’s The Kind Diet and Melissa Rivers’ The Book of Joan.  In addition, she represents showrunners, filmmakers, comedians, nonprofits, and lifestyle experts.
 
Inspired by her cousin, Margie Korshak, a renowned Chicago publicist, Much had an epiphany in high school after hearing Korshak speak that she wanted to be a publicist. "Public relations is the perfect career for me. It combines all the things that I love to do," she explains.  "I see the beneficial effects that P.R. has provided in my clients’ career and it is tremendously gratifying."
 
She is also an active volunteer with Much Love Animal Rescue, a member of HRTS (the Hollywood Radio and TV Society) and is one of the mentors for the Hollywood Reporter’s program to help high school-aged women from underserved communities.
 
She is married to Steve Muller, a talent agent at Innovative Artists. They have two canine princesses, Orly the Queen of the Maltipoos, and a rescue teacup poodle, Pesha.

02

Sydney Small

Publicity & Client Services

ssmall@e2wcollective.com

Sydney keeps campaigns moving on the timeline set at kickoff, from initial client interviews and building the media blueprint to developing query letters and biographies, coordinating photo shoots, and leading the pitching process. A graduate of The New School in New York City, where she studied Culture and Media with a concentration in Music, Sydney brings a strong understanding of entertainment, culture, and media to her PR work. She is also a working musician and performer who has spent the past several years performing throughout NYC, giving her a unique perspective on both sides of the media equation.

Day-to-day, Sydney pitches across broadcast bookers, digital editors, print desks, podcasts, and entertainment and lifestyle outlets, while managing follow-ups and relationships that turn one booking into the next. 

Sydney keeps campaigns moving on the timeline set at kickoff, from initial client interviews and building the media blueprint to developing query letters and biographies, coordinating photo shoots, and leading the pitching process. A graduate of The New School in New York City, where she studied Culture and Media with a concentration in Music, Sydney brings a strong understanding of entertainment, culture, and media to her PR work. She is also a working musician and performer who has spent the past several years performing throughout NYC, giving her a unique perspective on both sides of the media equation.

Day-to-day, Sydney pitches across broadcast bookers, digital editors, print desks, podcasts, and entertainment and lifestyle outlets, while managing follow-ups and relationships that turn one booking into the next. 

TODAY/The New York Times/People/Good Morning America/Variety/The Wall Street Journal/Billboard/The Hollywood Reporter/Tamron Hall Show/The Kelly Clarkson Show/Forbes/Us Weekly/E! News/InStyle/ TODAY/The New York Times/People/Good Morning America/Variety/The Wall Street Journal/Billboard/The Hollywood Reporter/Tamron Hall Show/The Kelly Clarkson Show/Forbes/Us Weekly/E! News/InStyle/

What the team covers

Every desk, in-house

The same people who plan the campaign write the materials and make the calls. Here is the range of work that runs through the office.

Media Relations

Broadcast, digital and print pitching, plus press release development and distribution to the outlets that actually reach your audience.

Entertainment Publicity

Established and emerging talent, television networks and properties, individual shows and feature films.

Brand Strategy

Brand marketing consultancy, positioning and messaging for brands and individuals with a service to sell.

Crisis & Media Training

Crisis management, internal and crisis communications, and media training before the camera turns on.

Partnerships & Influencers

Strategic partnership development, influencer engagement and experiential marketing that gives people something to talk about.

Events

Media outreach before and after, corporate sponsor conversations, celebrity attendance, red carpet coordination and on-site interviews.

Book Launches

Campaigns for authors and publishers, including New York Times best-selling titles: target audience strategy, national broadcast bookings, excerpt and roundup placements, virtual events and launch-week timing. We have orchestrated the PR campaigns behind New York Times best-sellers including Alicia Silverstone's The Kind Diet and Melissa Rivers' Book of Joan, and the authors we've worked with include Hoda Kotb, Sherri Shepherd and David Duchovny.

In their words

Connell Barrett, founder and executive coach at DatingTransformation.com

"From Day 1, Elizabeth and her team took massive action and my name started appearing in national platforms like Bustle, Elite Daily and AskMen. Instantly I had more authority and credibility, and I started enrolling more clients. I've now got a big edge on my coaching competition. If you want a PR team that's 100% committed to getting you great results, you can't go wrong with East 2 West."

Connell BarrettFounder & Executive Coach, DatingTransformation.com
Justine Bateman portrait beside the cover of her book FACE: One Square Foot of Skin

"Elizabeth Much at E2W Collective handled the launch of my book, "FACE: One Square Foot of Skin," and did an incredible job. She strategized for the book's target audience, and hit the bull's eye. Her concentrated approach caused Amazon.com to sell out of the book twice within the first week of the book's release, and caused outlets like Time Magazine and 60 Minutes Australia to knock on our door, unsolicited."

Justine Bateman
Read the case study
Tim Storey portrait beside the cover of his book The Miracle Mentality

Campaign

Tim Storey, The Miracle Mentality

Harper Horizon hired the team in March 2021. Hoda Kotb and Jenna Bush Hager interviewed Storey on the TODAY Show, People.com covered his conversation with Oprah, and coverage followed on Access Daily, Good Day L.A., Good Day New York, Us Weekly, California Live and Maria Shriver's Sunday Paper.