Brand Strategy in Los Angeles, CA
Who Handles Brand Strategy in Los Angeles, CA?
East 2 West Collective runs brand strategy work out of its Los Angeles office, building the positioning and messaging underneath a client's public story and folding it together with media relations, public relations, strategic partnership development, internal and crisis communications, influencer engagement, and experiential marketing — so a single campaign reinforces every other piece of the story instead of sitting apart from it.
What a Los Angeles Brand Strategy Engagement Includes
Brand strategy at East 2 West Collective isn't a standalone deck handed off at the end of a workshop. It's built as the layer underneath everything else a client does publicly, which is why the firm treats it as one piece of an integrated approach rather than a siloed service. That approach folds together:
- Brand Strategy — the positioning and messaging work that determines how a client's story gets told before a single pitch goes out.
- Media Relations — pitching built around that positioning, not a generic press list.
- Public Relations — the day-to-day: outreach, follow-up, and managing the story as it develops.
- Strategic Partnerships — connecting a brand or individual to partnership opportunities that reinforce the same narrative the press is telling.
- Internal & Crisis Communications — protecting a reputation before a moment becomes a headline, and managing it if it already has.
- Influencer Engagement — extending a positioning strategy into the platforms and rooms where an audience actually lives.
- Experiential Marketing — bringing the same strategy into live events and activations.
Nothing sits in a silo. A brand strategy engagement is scoped to touch as many or as few of these as a client's situation calls for.
How the Work Is Scoped for Los Angeles Clients
East 2 West Collective works from Los Angeles and New York, which means a Los Angeles-based brand gets a strategy team working in proximity to the industry hubs — studios, agencies, and management companies — where its audience and press contacts are already operating, alongside the same firm's New York media reach when a story needs to travel beyond one coast.
Every engagement starts with the same first step: understanding where a brand or individual's story stands today and where it needs to go, then building the strategy from there — from messaging and positioning through media relations, influencer engagement, and the partnerships that make a campaign stick. Exactly what that looks like for a specific Los Angeles client — timeline, scope, and how many of the seven pieces above are bundled in — gets scoped on a first call rather than sold off a flat, one-size package.
Who This Is For
East 2 West Collective's brand strategy work in Los Angeles spans individuals and companies across several categories it has built with before, including wellness and fitness brands, authors building a platform beyond a single book launch, and fashion clients pairing media relations with event PR and influencer engagement around a collection or launch. The through-line across all of them: brand strategy is the foundation, and everything pitched to media, influencers, or partners afterward is built to reinforce it.
Proof: What We've Built
East 2 West Collective's integrated brand marketing roster includes work across Wellness & Fitness with names such as YAS, CrossTrain LA, Jane Fonda, Power Yoga, Gurmukh, Richard Simmons, Mari Winsor, ExerciseTV, Kathy Kaehler, Dr. Colin Campbell, Ashley Koff R.D., Whole Foods Market, Yogi Tea, Core Body Reformer®, Empower Fitness, Power Plate, and Pivotal 5. The firm has also built brand campaigns around authors — positioning their expertise and personal story so a book launch becomes an ongoing platform rather than a one-off press cycle — and paired media relations with event PR and influencer engagement for fashion clients around a collection or launch.
How to Get a Quote
Brand strategy work is scoped individually — there's no single flat rate published for it, because the mix of positioning, media relations, partnerships, and crisis or influencer work varies by client. To get current scope and cost for a Los Angeles brand strategy engagement, call 310-963-8050 or email Elizabeth Much at emuch@e2wcollective.com.
FAQ
What's included in a brand strategy engagement with East 2 West Collective in Los Angeles? Brand strategy is built as one piece of an integrated approach that folds together brand strategy, media relations, public relations, strategic partnership development, internal and crisis communications, influencer engagement, and experiential marketing. What's bundled in for a specific client depends on the goals discussed on a first call.
Is brand strategy different from media relations or PR at East 2 West Collective? Yes — brand strategy is the positioning and messaging layer that determines how a story gets told; media relations and PR are how that story gets pitched and managed day to day. East 2 West Collective builds them together so one doesn't sit apart from the other.
Does East 2 West Collective work with brands that aren't in entertainment? Yes. Its brand marketing roster spans wellness and fitness, authors, and fashion clients in addition to entertainment talent.
Can brand strategy be combined with crisis communications in Los Angeles? Yes. Internal and crisis communications are one of the pieces folded into East 2 West Collective's integrated brand marketing approach, alongside brand strategy, media relations, and partnerships.
How much does brand strategy cost in Los Angeles? East 2 West Collective doesn't publish a flat rate for brand strategy — engagements are scoped individually based on what's bundled in (media relations, partnerships, crisis comms, influencer engagement). Call 310-963-8050 or email emuch@e2wcollective.com for current scope and cost.
Where is East 2 West Collective's brand strategy team based? Los Angeles and New York. A Los Angeles client works with a team in proximity to the studios, agencies, and management companies clustered around the city's entertainment corridor, with New York media reach available for campaigns that need to travel beyond one coast.