Getting Started With Entertainment Publicity: What to Expect
If you're a Los Angeles entertainer, TV property, or production company considering publicity for the first time, start with a direct conversation with East 2 West Collective at 310-963-8050 or emuch@e2wcollective.com. The agency builds a strategic blueprint around your career, not a template, and has run Oscar, Emmy, Tony, and Grammy award-winning campaigns from its Los Angeles office.
Entertainment publicity can feel opaque if you've never bought it before — what do you need to decide ahead of time, what should you have ready, and what actually happens once you sign on? This page walks through the process in plain language, using only what East 2 West Collective has published about how it works, so you know what to expect before you pick up the phone.
Is Entertainment Publicity the Right Fit for Your Situation?
Entertainment publicity, as East 2 West Collective practices it, covers talent across the full spectrum — from established names to careers still being built — along with television networks, individual shows, and feature films. If you're an actor, comedian, musician, author, or lifestyle expert trying to build visibility, or a network/production team trying to grow viewership and strengthen market position, this is the service built for you. Review the entertainment PR page to see how the agency frames brand personas around a client's full career, not just a single headline moment.
If your need is closer to launching a book, building a consumer-facing brand, or running PR around a live event rather than building a personal or show-based media presence, the agency's brand marketing and consultancy work or event PR services may be the more direct starting point — East 2 West Collective works across all three, and the right fit depends on what you're trying to accomplish.
What to Decide Before You Call
Before reaching out, it helps to have thought through:
- What you're known for now, and what you want to be known for. East 2 West Collective builds brand personas that cover a client's career, philanthropic work, business endeavors, endorsement deals, and partnerships — so the more clearly you can describe your own picture, the faster the strategy comes together.
- Whether you're building a personal brand, launching a project, or managing a network/show. The agency's team includes strategists who specialize specifically in television networks, individual shows, and feature films, separate from talent-focused publicity.
- Your timeline and any upcoming moments (a release date, an award season, a show premiere) that a campaign should be built around.
What to Have Ready for the First Conversation
East 2 West Collective's process starts with understanding the whole picture, not just a press hook. Coming prepared with the following will make that first call more productive:
- A summary of your career to date — credits, past coverage, current representation
- Any upcoming dates that matter (premieres, releases, appearances)
- Business interests outside the core work — endorsements, partnerships, philanthropic involvement — since these all factor into the brand persona the agency builds
- Examples of coverage or campaigns you've admired, or specifically want to avoid
What the First Conversation Covers
Every client at East 2 West Collective gets a strategic blueprint developed specifically for them and continuously refined — not a plan copied from the last client. The first conversation is where that blueprint starts to take shape: the agency listens to where you stand today, where you want to go, and which of its disciplines apply. Those disciplines include broadcast, digital and print media relations, media training, press release development and distribution, entertainment publicity, brand strategy, and crisis management, among others — eleven in total, drawn on as the situation requires.
How Engagement Works and What an Estimate Will Include
East 2 West Collective doesn't publish fixed packages or flat rates, because campaigns are built individually around each client's situation rather than sold off a menu. What you can expect from a quote conversation is a plan scoped to your specific goals — which disciplines apply, what media targets make sense, and what the engagement involves — rather than a generic rate card. The clearest way to get a real answer for your situation is to call 310-963-8050 or email emuch@e2wcollective.com directly and describe where you stand today.
Comparing the Starting Points
| Service | Who It's For | What It Includes | Key Benefit |
|---|---|---|---|
| Entertainment Publicity | Actors, comedians, musicians, and TV/film properties building or growing visibility | A brand persona covering career, philanthropy, business endeavors, endorsements, and partnerships; network and feature-film strategists | A blueprint built and refined specifically for you, not a one-size-fits-all campaign |
| Brand Marketing & Consultancy | Authors, fashion clients, wellness/fitness brands, and corporate brands | Brand strategy, media relations, strategic partnerships, internal and crisis comms, influencer engagement, experiential marketing | An integrated approach where every piece reinforces the next, not a siloed tactic |
| Event PR | Galas, fundraisers, fashion shows, award shows, restaurant and venue openings | Pre-event sponsor outreach, celebrity guest-list coordination, red carpet logistics, and media/photo coordination during the event | Coverage that runs on both sides of the event date, not just a single press release |
Proof: What a Real Campaign Looked Like
East 2 West Collective's published case study covers the launch of Justine Bateman's book Face: One Square Foot of Skin with Akashic Books. The agency built a media list spanning national broadcast, women's-focused digital platforms, and high-end magazines, and seeded the campaign around a single pointed question about women and aging. The results: a one-on-one interview with Hoda Kotb on the Today Show, a feature on the Tamron Hall Show, a listing in Town & Country's spring reading list, Amazon.com selling out of the book twice within the first week of release, and unsolicited coverage from Time Magazine and 60 Minutes Australia.
Beyond that campaign, the agency's media coverage log lists placements for its clients across TODAY, Forbes, People, The New York Times, Variety, The Hollywood Reporter, Good Morning America, Billboard, The Wall Street Journal, E! News, The View, and Access Hollywood.
Key Takeaways
- East 2 West Collective builds an individual strategic blueprint for every client rather than selling a fixed package
- Entertainment publicity covers talent at every career stage, plus television networks, individual shows, and feature films
- The agency has orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns
- Real campaign results include national morning show bookings, sell-out book sales, and unsolicited national press coverage
- There is no published rate card — the first call is where scope and cost get defined around your specific goals
- The Los Angeles office is reachable directly, no intake form required
Frequently Asked Questions
Do I need to already have media coverage to start?
No. East 2 West Collective works with talent "across the full spectrum, from established names to emerging ones," building a brand persona from wherever you currently stand.
How long does an entertainment publicity campaign take?
The agency doesn't publish a fixed timeline — campaigns are built around each client's blueprint and the moments (releases, premieres, award cycles) relevant to their career, so timing depends on your specific situation. Ask during your first call what a realistic runway looks like for your goals.
What's the difference between entertainment publicity and brand marketing here?
Entertainment publicity focuses on talent, TV networks, and film properties and the brand persona built around a career. Brand marketing and consultancy is broader, covering authors, fashion, wellness, and corporate brands through an integrated mix of strategy, media relations, partnerships, and influencer engagement.
Does East 2 West Collective handle crisis situations too?
Yes. Crisis management is one of the agency's core disciplines, offering a fast, clear-headed response when a client's story turns unexpected.
What if my situation involves both a personal brand and an event?
Tell the team both pieces on your first call. The agency works across entertainment publicity, brand marketing, and event PR, and builds the blueprint to cover whichever combination applies to you.
How do I actually start?
Call 310-963-8050 or email emuch@e2wcollective.com. The Los Angeles office is located at 1800 Century Park East #60, Los Angeles, CA 90067.
Start the Conversation
If you're based in Los Angeles and ready to find out what a blueprint built around your career would look like, reach out to East 2 West Collective at 310-963-8050 or emuch@e2wcollective.com. There's no form to fill out first — just a conversation about where you stand and where you want to go.