How East 2 West Collective Handles Brand Strategy
East 2 West Collective builds brand strategy through an integrated process: a conversation about where the brand stands today, a tailored blueprint combining messaging, media relations, and partnerships, then execution across the disciplines that fit the client — with nothing built in a silo and every piece reinforcing the next. Reach the Los Angeles office to start.
Prospective clients often ask what actually happens once they call a PR and brand marketing agency — what the first conversation covers, how a strategy gets built, who does the work, and what ongoing involvement looks like. Below is how East 2 West Collective runs that process for brand strategy clients working out of our Los Angeles, CA market, step by step, in our own words.
1. First Contact and Conversation
Every engagement starts with a conversation, not a form. You tell us where the brand stands today and where it needs to go — the full picture, not just the headline. You can start that conversation by calling 310-963-8050 or emailing emuch@e2wcollective.com. This is where we listen before we propose anything: the history of the brand, the audience it needs to reach, and the outcome that would make the work worthwhile.
What you do: Share the brand's current position, goals, and timeline. What you receive: A direct line to the team that will build your strategy — not a call center, not a form that disappears into a queue.
2. Assessment of the Brand
Before we write a single pitch, we look at the whole picture: career or company history, philanthropic work, business endeavors, endorsement deals, and existing partnerships. This is the same lens we apply to entertainment clients on our entertainment publicity page, adapted here for brands and individuals building a commercial identity. We're mapping what already exists so the strategy we build sits on top of real groundwork instead of guessing at it.
What you do: Provide access to existing materials — past coverage, partnership history, internal positioning documents, whatever exists. What you receive: A clear-eyed read on where the brand's story is strong and where it's thin.
3. The Strategic Blueprint
This is where East 2 West Collective identifies and employs the right strategy and the right messaging for your specific brand. Every client gets a blueprint built from our full-spectrum capabilities — brand strategy, media relations, public relations, strategic partnership development, internal and crisis communications, influencer engagement, and experiential marketing — combined only in the ways that make sense for the brand in front of us. Nothing here is templated. You can see the full roster of disciplines on our brand marketing page.
What you do: Review the blueprint and flag priorities, constraints, or concerns. What you receive: A written strategy naming which disciplines are in play and why, tailored to your brand rather than copied from the last client's plan.
4. Scheduling and Kickoff
Once the blueprint is agreed on, we move into scheduling — aligning the campaign calendar with your launch dates, announcements, or events. If the brand strategy work intersects with an event, our team coordinates PR on both sides of the event date, including outreach to sponsors and coordination of guest lists and arrivals, as detailed on our events page.
What you do: Confirm key dates — launches, announcements, press moments — that the strategy needs to build around. What you receive: A working timeline that ties the strategy to real calendar dates.
5. The Work Itself
This is where the blueprint becomes action: media relations and pitching across broadcast, digital and print; messaging and positioning work that keeps the brand top of mind; strategic partnership development; influencer engagement; and experiential marketing where it fits the goal. We engage the media and influencers who can carry a client's story to the audience that matters most — and we track what's landing. Our media coverage log shows the kind of placements — national morning shows, major print and digital outlets — this work is built toward.
What you do: Stay available for media opportunities as they're built — interview requests, approvals on messaging, participation in events tied to the campaign. What you receive: Ongoing outreach, pitching, and positioning work executed against the blueprint, not a one-time press release and silence.
6. Review and Refinement
A blueprint isn't static. We continuously refine the strategy as we secure media exposure, adjusting the approach based on what's actually resonating rather than running a fixed plan to its end regardless of results. This is the same principle behind our entertainment work, where every client's strategic blueprint is developed and continuously refined rather than set once and left alone.
What you do: Weigh in on what's working and what isn't from your side of the business. What you receive: An evolving strategy, not a static document filed away after kickoff.
7. Ongoing Partnership
Brand strategy with East 2 West Collective is built as a partnership, not a single deliverable. The goal stated on our brand marketing page is that the brand stays top of mind long after the campaign ends — which means the relationship is structured to continue past the first wave of coverage, carrying the brand's story forward through the next partnership, placement, or opportunity.
What you do: Keep us looped in on brand developments — new products, partnerships, leadership changes — that the strategy should account for. What you receive: A PR and marketing partner tracking the brand's story over time, not just at launch.
How Our Brand Strategy Disciplines Compare
| Service Element | What It Covers | Works Best For | Key Benefit |
|---|---|---|---|
| Brand Strategy & Consultancy | Messaging and positioning work | Brands needing a foundational story before outreach begins | Keeps the brand top of mind long after a campaign ends |
| Media Relations / Public Relations | Pitching and placing stories across TV, radio, online and print | Brands ready to engage press and build visibility | Direct access to the outlets and reporters that matter to the audience |
| Strategic Partnerships | Identifying and building partnership opportunities | Brands looking to extend reach through collaboration | Opens doors the brand can't open alone |
| Internal & Crisis Communications | Fast, clear-headed response when a story turns unexpected | Brands that need protection alongside promotion | Keeps a brand's story under control when it matters most |
| Influencer Engagement | Connecting brands with relevant content creators | Fashion, lifestyle, and consumer-facing brands | Gets product and message in front of the right audience at the right moment |
| Experiential Marketing | Building moments and activations around the brand | Brands with a launch, event, or activation on the calendar | Turns strategy into a tangible, shareable experience |
Proof: What This Process Has Delivered
East 2 West Collective's client roster for brand and consumer work spans wellness and fitness names including YAS, CrossTrain LA, Jane Fonda, Power Yoga, Whole Foods Market, and Yogi Tea, built using this same strategy-first, blueprint-driven approach. On the author side, our Justine Bateman case study shows the process in full: a targeted media list, a single sharp pitch angle, and a virtual event forum — resulting in Amazon selling out of the book twice in its first week, plus unsolicited coverage from Time Magazine and 60 Minutes Australia. East 2W Collective has also orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns.
Key Takeaways
- Every brand strategy engagement starts with a direct conversation, not an automated intake form.
- We assess the full picture — career, philanthropy, partnerships, endorsements — before building a strategy.
- Each client receives a written blueprint combining only the disciplines that fit their brand.
- Scheduling ties the strategy to real launch dates and, where relevant, event coordination.
- Execution spans media relations, partnerships, crisis comms, influencer engagement, and experiential marketing as needed.
- Strategies are continuously refined based on what's actually landing, not run on autopilot.
- The relationship is built to continue past the first campaign, keeping the brand top of mind over time.
Frequently Asked Questions
What happens if we don't know which services we need yet?
That's what the first conversation and assessment are for. We look at your full brand picture — history, partnerships, goals — and build a blueprint naming which disciplines (media relations, crisis comms, influencer engagement, and so on) actually apply before anything is executed.
What happens if our brand has an event tied to the strategy?
We coordinate PR on both sides of the event date, including sponsor outreach and guest coordination, as described on our events page. Event PR gets folded into the broader brand strategy blueprint rather than run as a separate effort.
What happens if the strategy needs to change mid-campaign?
We continuously refine the blueprint as the campaign runs and we see what's securing real media exposure, adjusting the approach rather than running a fixed plan to its scheduled end regardless of results.
What happens if our brand runs into a crisis during the campaign?
Internal and crisis communications are part of our full-spectrum capabilities. We respond with a fast, clear-headed approach when a client's story turns unexpected, folded into the same team already running the brand strategy.
What happens if we want to see proof before committing?
Review our media coverage log and the Justine Bateman case study for a detailed look at how our process has played out for past clients.
What happens after the initial campaign ends?
The partnership is built to continue. We stay looped in on brand developments so the next opportunity — a partnership, placement, or announcement — is handled with the same strategic blueprint approach.
Start the Conversation
If you're building or repositioning a brand out of Los Angeles, CA, tell us where it stands today and where it needs to go. Call 310-963-8050, email emuch@e2wcollective.com, or visit our Los Angeles office at 1800 Century Park East #60, Los Angeles, CA 90067 to start building your blueprint.