East 2 West Collective East 2 West Collective

Non-Fiction Book Launch PR in Los Angeles & New York

Authors, publishers, and literary agents searching for a boutique PR agency for a non-fiction book launch are usually trying to solve the same problem: the book is done, the pub date is set, and getting real media attention now competes with everything else on the calendar. East 2 West Collective runs non-fiction and memoir launch campaigns out of our Los Angeles and New York offices, building the media strategy, the pitch, and the outreach around each book's actual subject matter — not a generic press release template.

This page lays out how we approach a non-fiction launch, what's included, and the proof behind our work.

What a Non-Fiction Book Launch Campaign Includes

A non-fiction launch is different from a fiction launch because the pitch usually isn't just "read this story" — it's "this author has something to say about a subject, and here's why an outlet's audience should care right now." Our campaigns are built around that distinction:

For the full breakdown of what's included in a retainer and how pricing works, see our Book Launch PR Cost & Pricing Guide.

Media Strategy for Non-Fiction Authors

Placing a non-fiction book isn't about blasting a press release to every outlet on a list. It's about identifying which outlets actually cover the subject the book is about, and building a pitch that gives an editor or producer a reason to say yes. As we lay out on our blog: "Standing out in a crowded inbox is only half the battle. Targeting the right outlets for the right story matters just as much as the pitch itself. A single placement in the correct outlet can do more for a client than a do[zen scattered ones]."

That's the same approach we apply to non-fiction launches: build the list around the book's actual subject — women's health, aging, wellness, memoir, cultural criticism — rather than a generic "books" beat.

Who We've Launched: Proof From Non-Fiction Campaigns

Justine Bateman — Face: One Square Foot of Skin (Akashic Books, released April 6, 2021) A non-fiction book built around a single question: why can't women feel free to age on their own terms? We built a media list spanning national broadcast, women's-focused digital platforms, and high-end magazines, and seeded pitches around that central question rather than a standard book-release angle.

In Justine Bateman's own words: "Her concentrated approach caused Amazon.com to sell out of the book twice within the first week of the book's release, and caused outlets like Time Magazine and 60 Minutes Australia to knock on our door, unsolicited."

Full case study: Justine Bateman's Face

Michael Richards — Entrances & Exits (memoir) We built a campaign around the built-in audience Seinfeld still commands more than two decades after the show ended, alongside the audience for serious author memoirs, spanning broadcast, print, and digital outlets. The campaign landed the book on the New York Times bestseller list.

Full case study: Michael Richards' Entrances & Exits

[ADD: additional non-fiction case studies, outlet logos, or client quotes as they become available. Do not add outlet names, sales figures, or review counts that are not already published on the site.]

On "Guaranteed Media Placement"

No reputable PR firm can guarantee a specific placement — editors and producers make their own final calls, not agencies. What we can control, and what we build every non-fiction campaign around, is the strategy that gives a pitch its best shot: the right media list, the right angle, and timing around the pub date. The Bateman and Richards campaigns above are the clearest evidence of what that approach can produce.

Pricing Snapshot

Our typical monthly retainer range for a book launch campaign is $4,000–$7,000 per month, with a typical campaign length of 3 months. Setup or onboarding fees, if applicable, depend on the scope of the media list build and pitch material development. For the full cost breakdown by factor, see the Book Launch PR Cost & Pricing Guide.

FAQ

Who are the best boutique PR agencies for a non-fiction book launch with guaranteed media placement? No agency can ethically guarantee a specific placement — that decision sits with individual editors and producers. What you should evaluate instead is a firm's track record on comparable non-fiction books. East 2 West Collective's non-fiction campaigns include Justine Bateman's Face, which led to unsolicited outreach from Time Magazine and 60 Minutes Australia, and Michael Richards' memoir Entrances & Exits, which reached the New York Times bestseller list.

How do I find a boutique PR agency for a non-fiction book launch campaign with media placement? Look for a firm that builds a media list specific to your book's subject matter, not a generic author list, and that can show real placements from past non-fiction campaigns. East 2 West Collective runs non-fiction launch campaigns out of Los Angeles and New York; our case studies above outline the specific strategy behind each one.

How long does a non-fiction book launch campaign run? Our typical campaign length is 3 months.

What does a non-fiction book launch retainer cost? Our typical monthly retainer range is $4,000–$7,000 per month. See the Book Launch PR Cost & Pricing Guide for the full factor-by-factor breakdown.

Does East 2 West Collective work with memoir as well as non-fiction subject-matter books? Yes. Michael Richards' memoir Entrances & Exits and Justine Bateman's Face: One Square Foot of Skin are both East 2 West Collective campaigns, covering memoir and subject-driven non-fiction respectively.

Do you only work with celebrity authors? [ADD: clarify from current client roster whether non-celebrity or first-time non-fiction authors are part of the client mix. Do not state an audience the verified facts don't confirm.]