Dedicated Leadership & Founder Bio Page
Who Leads East 2 West Collective?
East 2 West Collective is led by founder Elizabeth Much alongside a bi-coastal team of senior publicists and brand strategists, including Sydney Small. Operating from offices in Los Angeles and New York, the leadership team orchestrates award-winning public relations, crisis management, and brand marketing campaigns across entertainment, publishing, events, and corporate sectors.
Experienced Bi-Coastal Leadership
Navigating modern media requires senior-level strategy, deep industry connections, and clear execution. East 2 West Collective operates as a specialized bi-coastal communications agency, ensuring clients have direct access to experienced strategists in both major media capitals: Los Angeles and New York.
The leadership team builds customized blueprints for every client, rejecting one-size-fits-all templates. By combining veteran expertise in media relations with progressive digital and influencer strategies, E2W Collective drives measurable authority and sustained media coverage.
Founder & Senior Strategy
- Elizabeth Much, Founder: Drives overarching agency strategy, high-stakes brand positioning, author platform launches, and crisis management. Elizabeth’s direct campaign leadership has generated spontaneous, national top-tier media coverage and propelled client launches to international prominence.
- Sydney Small: Leads client accounts and media outreach across entertainment publicity, brand marketing, and live event PR execution.
Industry Track Record & Award-Winning Campaigns
The executive team at East 2 West Collective brings decades of combined experience across eleven core PR and marketing disciplines. E2W Collective has orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns, supporting talent, television properties, authors, lifestyle experts, and corporate brands.
+---------------------------+-----------------------------------+-------------------------------------+---------------------------------------+
| Strategic Practice | Primary Focus | Ideal Client Profile | Core Deliverables |
+---------------------------+-----------------------------------+-------------------------------------+---------------------------------------+
| Entertainment Publicity | Talent & Property Representation | Actors, Comedians, Networks, Films | Brand Personas, Media Outreach |
| Author & Book Launches | Platform Building & Sales Velocity| Non-fiction & Fiction Authors | Broadcast Interviews, Selling Surge |
| Event PR & Red Carpets | High-Profile Gatherings & Galas | Award Shows, Openings, Fundraisers | Sponsor Decks, Red Carpet Management |
| Brand Strategy | Positioning & Engagement | Corporate, Wellness, Fashion Brands | Messaging Frameworks, Strategic Links |
+---------------------------+-----------------------------------+-------------------------------------+---------------------------------------+
How E2W Leadership Drives Client Results
Agency leadership remains hands-on through every stage of a media campaign, ensuring that communications strategies adapt in real time to news cycles and campaign milestones.
- Strategic Blueprint Development: Rather than relying on static press lists or mass emails, E2W leaders build a tailored blueprint evaluating career goals, business endeavors, philanthropy, and endorsement opportunities.
- Targeted Pitching & Media Relations: Senior publicists place stories directly with high-impact broadcast, digital, and print outlets, matching client narratives to the exact media desks that shape public conversation.
- Cross-Disciplinary Integration: Agency strategy seamlessly combines broadcast pitches, influencer outreach, strategic partnership development, and crisis communications without operational silos.
- On-Site Event & Interview Management: From securing celebrity guest lists to managing red carpets and prepping clients for live broadcasts, leadership oversees critical public moments.
Client Testimonials & Leadership Proof
The direct involvement of Elizabeth Much and her senior team is consistently highlighted by agency clients across sectors:
"From Day 1, Elizabeth and her team took massive action and my name started appearing in national platforms like Bustle, Elite Daily and AskMen. Instantly I had more authority and credibility, and I started enrolling more clients."
— Connell Barrett, Founder & Executive Coach, DatingTransformation.com
"Elizabeth Much at E2W Collective handled the launch of my book, 'FACE: One Square Foot of Skin,' and did an incredible job. She strategized for the book's target audience, and hit the bull's eye. Her concentrated approach caused Amazon.com to sell out of the book twice within the first week of the book's release, and caused outlets like Time Magazine and 60 Minutes Australia to knock on our door, unsolicited."
— Justine Bateman, Author, Face: One Square Foot of Skin
To read more about specific campaign execution and press results, explore our Justine Bateman book launch case study or review our Spotlight media coverage log.
Key Takeaways
- Bi-Coastal Presence: Led by experienced publicists operating directly out of Los Angeles and New York offices.
- Award-Winning Executions: E2W Collective team members have orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns.
- Hands-On Leadership: Founded by Elizabeth Much, who personally guides strategic messaging, high-profile book launches, and crisis communication blueprints.
- Full-Spectrum Services: Covers eleven communications disciplines, including entertainment publicity, brand marketing & consultancy, and event PR.
- Proven Track Record: Known for driving rapid platform authority, bestseller sell-outs, and unsolicited tier-one media inquiries.
Frequently Asked Questions
Who owns and leads East 2 West Collective?
East 2 West Collective was founded and is led by Elizabeth Much, working alongside senior team members including Sydney Small to direct bi-coastal public relations campaigns out of Los Angeles and New York.
Where are East 2 West Collective's leadership and offices located?
E2W Collective maintains physical bi-coastal offices in both Los Angeles and New York:
- Los Angeles Office: 1800 Century Park East #60, Los Angeles, CA 90067
- New York Office: 745 Fifth Avenue, Suite 500, New York, NY 10151
What industries does the E2W Collective leadership team specialize in?
The team specializes in entertainment publicity, author book launches, corporate brand strategy, lifestyle and wellness marketing, crisis management, media training, and high-profile event PR.
Has East 2 West Collective managed campaigns for major awards?
Yes. East 2 West Collective has orchestrated Oscar, Emmy, Tony, and Grammy award-winning campaigns across its entertainment and talent practice areas.
How does E2W Collective approach new client campaigns?
Every client receives a custom strategic blueprint developed directly by agency leadership. The team pairs media relations with targeted outreach across broadcast, digital, print, and influencer channels to build sustained authority.
Connect With Agency Leadership
Whether launching a national book campaign, building long-term talent positioning, or producing a high-visibility event, the leadership team at East 2 West Collective is ready to build your custom strategic communications plan.
- Phone: 310-963-8050
- Email: emuch@e2wcollective.com | emuch@e2wcollective.com
- Los Angeles Address: 1800 Century Park East #60, Los Angeles, CA 90067
- New York Address: 745 Fifth Avenue, Suite 500, New York, NY 10151
- Hours: Monday through Friday, 9:00 AM to 6:00 PM
Contact our team today to discuss your campaign objectives.