East 2 West Collective vs Beachwood Entertainment Collective Comparison Page
East 2 West Collective vs Beachwood Entertainment Collective: How to Choose
If you're weighing East 2 West Collective against Beachwood Entertainment Collective for entertainment publicity, book launch PR, brand strategy, event PR, or crisis management, the right choice depends on your market, your scope, and your timeline — not a single "best firm" answer. East 2 West Collective runs its work out of Los Angeles and New York with published pricing, proof-of-work case studies, and a specific specialization list you can check directly against your needs.
This page isn't a scorecard against Beachwood Entertainment Collective — we don't have verified facts about their pricing, staff, process, or results, and we're not going to guess at them or you. What follows is a rundown of what any buyer should check before hiring a PR or marketing firm, and how East 2 West Collective answers each one, sourced only from what's published on our site.
What to Check Before Hiring a PR or Marketing Firm
| What to Check | East 2 West Collective |
|---|---|
| Markets served | Los Angeles, CA and New York, NY — offices in both, which the company states gives clients access to LA-based editors and producers alongside New York national desks and broadcast bookers without a regional handoff between two firms. |
| Specializations | Entertainment publicity, book launch campaigns, crisis management, brand strategy, and event PR. |
| Pricing transparency | Book launch retainers are published at $4,000–$7,000 per month with a 3-month minimum engagement. Other retainer ranges (indie artist/musician PR, new-talent entertainment PR in LA and NYC) are scoped per client and confirmed on a first call — see the relevant cost guide below for what's published versus what's discussed by phone. |
| Onboarding process | Every engagement — book launch or entertainment publicity — starts with a media list build and positioning/messaging work before any pitching begins, per the company's published process. |
| Scope beyond media relations | The company's brand marketing work folds together brand strategy, media relations, public relations, strategic partnership development, internal and crisis communications, influencer engagement, and experiential marketing into a single integrated approach rather than siloed services. |
| Track record / proof of past work | Published case studies include Michael Richards' memoir Entrances & Exits, which reached the New York Times bestseller list, and Justine Bateman's Face: One Square Foot of Skin, which included a Today Show interview with Hoda Kotb, a Tamron Hall Show appearance, a Town & Country reading-list placement, unsolicited coverage from Time Magazine and 60 Minutes Australia, and two sell-outs on Amazon.com in its first week. |
| How campaigns are structured around a fixed date | Book and launch-related campaigns are built backward from a fixed date — pub date, premiere, or tour stop — in a pre-launch, launch-week, and post-launch arc, rather than sold as generic monthly pitching. |
Where East 2 West Collective Fits
East 2 West Collective is built for entertainment talent, authors, and brands who need a boutique firm working two major media markets at once — Los Angeles and New York — rather than a single-market shop or a large volume agency. The published specializations are entertainment publicity, book launch campaigns, crisis management, brand strategy, and event PR. If your project sits inside one or more of those categories and you want a firm that publishes its process and at least one full pricing range up front, that's a direct fit to check against.
Proof: What East 2 West Collective Has Built
- Michael Richards, Entrances & Exits — East 2 West Collective ran the full publicity campaign behind the Emmy-winning actor's memoir, building a national media list spanning broadcast, print, and digital outlets and landing the book on the New York Times bestseller list.
- Justine Bateman, Face: One Square Foot of Skin (with Akashic Books) — the campaign built a media list spanning national broadcast, women's-focused digital platforms, and high-end magazines around a single central question. Results included a Today Show interview with Hoda Kotb (April 1, 2021), a Tamron Hall Show appearance with Paulina Porizkova (April 2, 2021), a Town & Country spring reading-list placement, unsolicited coverage from Time Magazine and 60 Minutes Australia, and the book selling out twice on Amazon.com in its first week of release.
FAQ
Should I get quotes from more than one PR firm before deciding? Yes. Retainer scope, minimum engagement length, and what's bundled into a monthly fee vary firm to firm, and a side-by-side written quote is the only way to compare apples to apples.
What should a PR or marketing proposal include? At minimum: the monthly retainer or project fee, the minimum engagement length, what onboarding covers before pitching starts, and which services (media relations, brand strategy, crisis communications, event PR) are included versus billed separately. East 2 West Collective scopes all of this on a first call and publishes its book launch retainer range ($4,000–$7,000/month, 3-month minimum) directly on its site.
Does East 2 West Collective work outside Los Angeles and New York? The company's published markets are Los Angeles, CA and New York, NY. Confirm any work outside those two markets directly with the team.
How is a book launch campaign different from ongoing entertainment publicity? A book launch campaign is anchored to a fixed publication date and built in a pre-launch, launch-week, and post-launch arc, per the company's published process. Ongoing entertainment publicity is a standing media relations retainer rather than a campaign built around one fixed date.
What does onboarding involve before pitching starts? Every engagement begins with a media list build and positioning/messaging work before outreach begins, per the company's published process across its service pages.
Is Beachwood Entertainment Collective a good alternative? We don't publish claims about other firms' pricing, process, or results because we can only speak to what's verified about our own work. Ask any firm you're considering — including Beachwood Entertainment Collective — for a written quote and a scope of services so you can compare directly.
Whichever firm you're leaning toward, get a written quote and a clear scope of services from both East 2 West Collective and Beachwood Entertainment Collective before deciding. This page is published by East 2 West Collective; details about other providers should be confirmed with them directly.